{"id":10636,"date":"2018-10-21T16:49:40","date_gmt":"2018-10-21T15:49:40","guid":{"rendered":"https:\/\/perlagesuite.com\/?p=10636"},"modified":"2020-10-15T11:02:28","modified_gmt":"2020-10-15T10:02:28","slug":"mercato-del-vino-in-germania","status":"publish","type":"post","link":"https:\/\/perlagesuite.com\/en\/mercato-del-vino-in-germania\/","title":{"rendered":"Live from D\u00fcsseldorf, we talk about the wine market in Germany"},"content":{"rendered":"

Today I present my collaboration with Wine Monitor, the Nomisma Observatory on the wine market<\/strong>, created and designed to support companies, consortia and institutions in the Italian wine industry in understanding market dynamics, both nationally and worldwide. Every month I will publish an article dedicated to a foreign market to help you sell wine in the world! I am currently writing to you from D\u00fcsseldorf<\/strong>of which you surely know the ProWein where over 52,000 trade visitors taste wines from over 6,000 exhibitors<\/strong>which is why I decided to open this collaboration with a focus on the wine market in Germany! What a marvellous view from the plane!<\/p>\n

\"vino<\/p>\n

Germany is the most populous country in the European Union: it has over 82 million inhabitants, of which 22% are young people in the 18-35 age group. Its GDP increased by 2.5% and it is the leading economic power in the EU. In 2017, Germans drank 2,680,000,000 bottles of 0.75 cl wine<\/strong> and this makes Germany the fifth most important wine market in the world. However, the wine market in Germany is declining because the older population is disappearing and, among Millennials, the most popular alcoholic beverage is still beer. The average wine consumption per capita is 31 bottles of wine per year bought mostly in discount stores and supermarkets<\/strong>. Particularly significant is that in 2016 about half of the bottles of wine consumed were bought at Lidl, Aldi and other discount chains, a share that rises to 71% if we also include supermarkets. The wine shop channel, which assumes a 'qualified' consumer buying medium-high-end wines, occupies only 3% of the total, as does the e-commerce channel, which also assumes a 'modern' consumer.<\/p>\n

\"vino<\/p>\n

Oops, now I say goodbye... my car has arrived to take me to Duisburg<\/strong>to theHotel Landhaus Milser<\/strong>where I will be staying for the company presentation Pratum Coller<\/strong> of the famous footballer Andrea Pirlo<\/strong>. While he will be presenting his company, I will be happy to present his wines from a technical point of view at a private company event to which some 100 German trade visitors are invited.<\/p>\n

\n
\n

 <\/p>\n

\n
<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
<\/div>\n
<\/div>\n
\n
View this post on Instagram<\/div>\n<\/div>\n
<\/div>\n
\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n
<\/div>\n<\/div>\n<\/div>\n
\n
<\/div>\n
<\/div>\n<\/div>\n

 <\/p>\n

A post shared by Chiara Bassi - PERLAGE SUITE\u00ae (@perlagesuite)<\/a> on: