{"id":29712,"date":"2021-07-10T21:42:20","date_gmt":"2021-07-10T20:42:20","guid":{"rendered":"https:\/\/perlagesuite.com\/?p=29712"},"modified":"2021-07-18T22:30:39","modified_gmt":"2021-07-18T21:30:39","slug":"milano-wine-week-2021-conferenza-stampa-super","status":"publish","type":"post","link":"https:\/\/perlagesuite.com\/en\/milano-wine-week-2021-conferenza-stampa-super\/","title":{"rendered":"Milan Wine Week 2021: Super press conference!"},"content":{"rendered":"\n\n[et_pb_section fb_built=”1″ _builder_version=”4.9.7″ _module_preset=”default” custom_padding=”||40px|||”][et_pb_row _builder_version=”4.9.7″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.9.7″ _module_preset=”default”][et_pb_text _builder_version=”4.9.7″ _module_preset=”default”]

Luned\u00ec scorso ho sfidato un caldo allucinante per rispondere alla chiamata della Milano Wine Week 2021<\/strong> e partecipare a una conferenza stampa che si \u00e8 rivelata in effetti imperdibile. Milano<\/strong>, giustamente definita “la porta dell’Italia sull’Europa<\/strong>“, si \u00e8 rivelata ancora una volta all’altezza<\/strong>. Ho visto il presidente della Milano Wine Week 2021 Federico Gordini raggiante di felicit\u00e0<\/strong>, e se lo merita davvero dato quello che ha tirato fuori dal cilindro in soli 4 anni! Riuscire in cos\u00ec poco tempo a creare un evento cos\u00ec importante con un format cos\u00ec “alternativo” all’ingessato mondo delle fiere \u00e8 davvero tanta roba<\/em>! Questa nuova edizione, che ci lascia col fiato sospeso fino al 2 ottobre 2021, vuole rilanciare il settore dell’ospitalit\u00e0 e della ristorazione attraverso un palinsesto di esperienze che vuole collocare il vino a stretto contatto con arte, moda e design. Il tutto condito con una forte matrice tecnologica atta a enfatizzare le esperienze in presenza<\/strong>. \ud83d\ude0d<\/span><\/span><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/perlagesuite.com\/wp-content\/uploads\/2021\/07\/milano-wine-week-2021-duomo-palazzo-reale.jpg” alt=”milano wine week 2021 duomo” title_text=”milano-wine-week-2021-duomo-palazzo-reale” _builder_version=”4.9.7″ _module_preset=”default” border_radii=”on|8px|8px|8px|8px” border_width_all=”3px” border_color_all=”gcid-65af285e-4bd3-4ea9-81b6-b2c2b9f89915″ box_shadow_style=”preset3″ global_colors_info=”{%22gcid-65af285e-4bd3-4ea9-81b6-b2c2b9f89915%22:%91%22border_color_all%22%93}”][\/et_pb_image][et_pb_text _builder_version=”4.9.7″ _module_preset=”default”]

<\/span>Nella splendida cornice della Sala delle Cariatidi a Palazzo Reale si \u00e8 tenuta il 5 luglio la conferenza stampa di presentazione della quarta edizione della Milano Wine Week 2021<\/strong>. Comincio con il fare i complimenti a Zed Comm<\/strong>, agenzia stampa che avevo gi\u00e0 incontrato da Venturini Baldini, in quello splendido chateau della Food Valley<\/strong><\/span><\/a> che ho visitato a maggio scorso. La scelta delle sedie trasparenti \u00e8 stata azzeccatissima per non interferire con la splendida location, degna da capitale del design.<\/span><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/perlagesuite.com\/wp-content\/uploads\/2021\/07\/milano-wine-week2021-palazzo-reale-sala-delle-cariatidi.jpg” alt=”milano wine week 2021 palazzo reale sala delle cariatidi” title_text=”milano-wine-week2021-palazzo-reale-sala-delle-cariatidi” _builder_version=”4.9.7″ _module_preset=”default” border_radii=”on|8px|8px|8px|8px” border_width_all=”3px” border_color_all=”gcid-65af285e-4bd3-4ea9-81b6-b2c2b9f89915″ box_shadow_style=”preset3″ global_colors_info=”{%22gcid-65af285e-4bd3-4ea9-81b6-b2c2b9f89915%22:%91%22border_color_all%22%93}”][\/et_pb_image][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]

“Il mondo del vino riparte da Milano<\/strong>“, che bello leggere questa frase! C’\u00e8 davvero tanto bisogno di ripartire, per tutti! Sono profondamente convinta che – alla fine – il Covid sar\u00e0 per questo settore soprattutto un acceleratore di avvenimenti inevitabili che porr\u00e0 al centro chi sapr\u00e0 innovare. E la parola chiave della Milano Wine Week 2021 \u00e8 proprio innovazione, grazie alla nuova App che permetter\u00e0 ai visitatori di creare un itinerario su misura dei propri interessi, pianificato nei dettagli e capace di interagire con le eccellenze della citt\u00e0. Il sindaco Beppe Sala si \u00e8 dichiarato certo del sostegno che la Milano Wine Week sar\u00e0 per l’industria del vino e per le filiere della ristorazione e dell’ospitalit\u00e0 e, date le premesse, mi trovo assolutamente d’accordo!<\/span><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/perlagesuite.com\/wp-content\/uploads\/2021\/07\/milano-wine-week-2021-ottobre-eventi.jpg” alt=”milano wine week 2021″ title_text=”milano-wine-week-2021-ottobre-eventi” _builder_version=”4.9.7″ _module_preset=”default” border_radii=”on|8px|8px|8px|8px” border_width_all=”3px” border_color_all=”gcid-65af285e-4bd3-4ea9-81b6-b2c2b9f89915″ box_shadow_style=”preset3″ global_colors_info=”{%22gcid-65af285e-4bd3-4ea9-81b6-b2c2b9f89915%22:%91%22border_color_all%22%93}”][\/et_pb_image][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]

Il calendario prevede centinaia di appuntamenti distribuiti in 9 giorni che avranno come quartier generale ancora una volta Palazzo Bovara in Corso Venezia, ma il palinsesto sar\u00e0 distribuito in ogni angolo di Milano tra palazzi storici, piazze e locali. Gli incontri saranno gestiti nel pieno rispetto delle norme di sicurezza, anche se mi auguro che per ottobre i pi\u00f9 saranno gi\u00e0 alla seconda dose di vaccino! Lato mio posso dirvi che a me le antenne non sono spuntate…<\/span><\/p>\n

La cosa che pi\u00f9 mi ha affascinato \u00e8 la digitalizzazione di tutte le carte vini dei ristoranti di Milano: finalmente potremo scegliere il ristorante in base al tipo di vino che desideriamo bere! Milano diventer\u00e0 infatti la prima citt\u00e0 al mondo nella quale grazie ad una app mobile si potr\u00e0 scegliere dove andare a cena in funzione dell’etichetta che si desidera consumare… non \u00e8 straordinario?<\/strong><\/span><\/p>\n

Durante la Milano Wine Week 2021 la app sar\u00e0 arricchita di esperienze di prossimit\u00e0 tailor-made e momenti ludici, ma la sua vita dopo l’evento, grazie alla digitalizzazione delle carte vini di cui ti ho appena parlato, sar\u00e0 il contributo di maggior valore per la ripartenza degli operatori di settore.<\/span><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/perlagesuite.com\/wp-content\/uploads\/2021\/07\/milano-wine-week-2021-chiara-bassi-francesca-barberini.jpg” alt=”milano wine week 2021 francesca barberini chiara bassi” title_text=”milano-wine-week-2021-chiara-bassi-francesca-barberini” _builder_version=”4.9.7″ _module_preset=”default” border_radii=”on|8px|8px|8px|8px” border_width_all=”3px” border_color_all=”gcid-65af285e-4bd3-4ea9-81b6-b2c2b9f89915″ box_shadow_style=”preset3″ global_colors_info=”{%22gcid-65af285e-4bd3-4ea9-81b6-b2c2b9f89915%22:%91%22border_color_all%22%93}”][\/et_pb_image][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]

La seconda parola d’ordine della Milano Wine Week 2021 \u00e8 sinergia e io in questa parola ci credo tantissimo. A tal proposito voglio condividerti una foto con la mia prof preferita: Francesca Romana Barberini<\/strong>, Head of Food di Milano Wine Week 2021<\/strong>. Come probabilmente sai sto studiando L-GASTR all’universit\u00e0 e lei \u00e8 stata la mia prof di Storia dell’enogastronomia (il mio primo 30 e lode!). \u00a0Che piacere conoscerla di persona, mi auguro avremo altre occasioni e sono sicura far\u00e0 uno splendido lavoro!<\/span><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/perlagesuite.com\/wp-content\/uploads\/2021\/07\/milano-wine-week-2021-vini-liguri.jpg” alt=”milano wine week 2021″ title_text=”milano-wine-week-2021-vini-liguri” _builder_version=”4.9.7″ _module_preset=”default” border_radii=”on|8px|8px|8px|8px” border_width_all=”3px” border_color_all=”gcid-65af285e-4bd3-4ea9-81b6-b2c2b9f89915″ box_shadow_style=”preset3″ global_colors_info=”{%22gcid-65af285e-4bd3-4ea9-81b6-b2c2b9f89915%22:%91%22border_color_all%22%93}”][\/et_pb_image][et_pb_text _builder_version=”4.9.7″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]

Finita la conferenza un aperitivo in Galleria Vittorio Emanuele al Biffi<\/strong>. N\u00e9 bene n\u00e9 male, ma il fascino del sedersi qui resta straordinario. E ho assaggiato anche un vino ligure che mi \u00e8 piaciuto molto, su cui non mi resta che indagare… \ud83d\ude0b<\/span><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/perlagesuite.com\/wp-content\/uploads\/2021\/07\/milano-wine-week-2021-biffi.jpg” alt=”milano wine week 2021″ title_text=”milano-wine-week-2021-biffi” _builder_version=”4.9.7″ _module_preset=”default” border_radii=”on|8px|8px|8px|8px” border_width_all=”3px” border_color_all=”gcid-65af285e-4bd3-4ea9-81b6-b2c2b9f89915″ box_shadow_style=”preset3″ global_colors_info=”{%22gcid-65af285e-4bd3-4ea9-81b6-b2c2b9f89915%22:%91%22border_color_all%22%93}”][\/et_pb_image][et_pb_text _builder_version=”4.9.7″ _module_preset=”default”]

Sono stata molto felice di riabbracciare i miei cari colleghi Francesco Cannizzaro e Gabriele Scalici, che spero vengano a trovarmi presto anche a Monte Isola… possibilmente con qualche buona bottiglia da degustare. In casa ho sempre uova e semola per un buon piatto di pappardelle!<\/span><\/span><\/p>[\/et_pb_text][et_pb_image src=”https:\/\/perlagesuite.com\/wp-content\/uploads\/2021\/07\/milano-wine-week-2021-parole-divino.jpg” alt=”milano wine week 2021″ title_text=”milano-wine-week-2021-parole-divino” _builder_version=”4.9.7″ _module_preset=”default” border_radii=”on|8px|8px|8px|8px” border_width_all=”3px” border_color_all=”gcid-65af285e-4bd3-4ea9-81b6-b2c2b9f89915″ box_shadow_style=”preset3″ global_colors_info=”{%22gcid-65af285e-4bd3-4ea9-81b6-b2c2b9f89915%22:%91%22border_color_all%22%93}”][\/et_pb_image][et_pb_text _builder_version=”4.9.7″ _module_preset=”default”]

… ancora un pensiero<\/span><\/h3>\n

Perdonatemi in ultimo questo appunto che sto per fare… ma lo ritengo necessario. Quando al brindisi nella Sala delle Cariatidi mi \u00e8 stato offerto un calice di vino ho chiesto alla cameriera cosa fosse e mi ha risposto: “Prosecco di Franciacorta!”. Ora, io sar\u00f2 anche una scassapalle di professione, ma sul serio? Sul serio alle cameriere che servono il vino per il brindisi a una conferenza stampa gremita di giornalisti, blogger e autorit\u00e0 di tutti i tipi non \u00e8 stato quantomeno indicato il nome del vino versato? E poi – questa \u00e8 “grave” lo so – con tutti i sommelier e appassionati di vino “a spasso” in tempi di pandemia non potevamo incaricare questo servizio a una persona pi\u00f9 preparata?<\/span><\/p>\n

Credo che la Milano Wine Week 2021 possa davvero porre Milano al centro della promozione vinicola<\/strong> italiana – sul mondiale per ora non mi sbilancio – tuttavia \u00e8 fondamentale curare ogni dettaglio, anche il pi\u00f9 insignificante, perch\u00e8 anche l’ultimo vagone del treno comunica col primo e arriva a destinazione alla stessa ora<\/strong>.<\/p>\n

Cheers \ud83c\udf77<\/span><\/p>\n

Chiara<\/span><\/p>[\/et_pb_text][et_pb_divider color=”gcid-65af285e-4bd3-4ea9-81b6-b2c2b9f89915″ _builder_version=”4.9.7″ _module_preset=”default” global_colors_info=”{%22gcid-65af285e-4bd3-4ea9-81b6-b2c2b9f89915%22:%91%22color%22%93}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.0.6″ global_module=”21425″][et_pb_column type=”1_2″ _builder_version=”4.0.6″][et_pb_wc_images product=”10582″ show_product_gallery=”off” _builder_version=”4.9.4″][\/et_pb_wc_images][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.0.6″][et_pb_wc_title product=”10582″ _builder_version=”4.0.6″][\/et_pb_wc_title][et_pb_text _builder_version=”4.9.4″ text_font=”Delius Unicase||||||||”]

Tutti i miei appunti sul vino e sul cibo in un solo libro.<\/b><\/span><\/span><\/p>[\/et_pb_text][et_pb_wc_rating product=”10582″ _builder_version=”4.0.6″][\/et_pb_wc_rating][et_pb_wc_price product=”10582″ _builder_version=”4.0.6″][\/et_pb_wc_price][et_pb_wc_add_to_cart product=”10582″ _builder_version=”4.0.6″][\/et_pb_wc_add_to_cart][et_pb_text _builder_version=”4.9.4″ text_font=”Delius Unicase||||||||”]

IN OMAGGIO<\/strong><\/span>, solo per chi compra il mio libro su questo blog, una copia della Prima Edizione da Collezione della mia Guida Vini Spumanti “500 Bolle in 500”<\/strong>, prezzo di copertina 25,30 \u20ac. [Fino ad esaurimento scorte]<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n","protected":false},"excerpt":{"rendered":"

Luned\u00ec scorso ho sfidato un caldo allucinante per rispondere alla chiamata della Milano Wine Week 2021 e partecipare a una conferenza stampa che si \u00e8 rivelata in effetti imperdibile. Milano, giustamente definita “la porta dell’Italia sull’Europa”, si \u00e8 rivelata ancora una volta all’altezza. Ho visto il presidente della Milano Wine Week 2021 Federico Gordini raggiante […]<\/p>\n","protected":false},"author":49,"featured_media":29717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[374],"tags":[],"class_list":["post-29712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventi-fiere-manifestazioni"],"yoast_head":"\nMilano Wine Week 2021: conferenza stampa super! - Perlage Suite<\/title>\n<meta name=\"description\" content=\"La Milano Wine Week 2021 promette di cambiare il modo di promuovere, comunicare e vivere il mondo del vino: ecco cosa ne penso davvero.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/perlagesuite.com\/en\/milano-wine-week-2021-conferenza-stampa-super\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Milano Wine Week 2021: conferenza stampa super!\" \/>\n<meta property=\"og:description\" content=\"La Milano Wine Week 2021 promette di cambiare il modo di promuovere, comunicare e vivere il mondo del vino: ecco cosa ne penso davvero.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/perlagesuite.com\/en\/milano-wine-week-2021-conferenza-stampa-super\/\" \/>\n<meta property=\"og:site_name\" content=\"Perlage Suite\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/chiarabassiperlagesuite\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-10T20:42:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-18T21:30:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/perlagesuite.com\/wp-content\/uploads\/2021\/07\/milano-wine-week-2021-conferenza-stampa.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chiara Bassi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@perlagesuite\" \/>\n<meta name=\"twitter:site\" content=\"@perlagesuite\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Chiara Bassi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/perlagesuite.com\\\/milano-wine-week-2021-conferenza-stampa-super\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/perlagesuite.com\\\/milano-wine-week-2021-conferenza-stampa-super\\\/\"},\"author\":{\"name\":\"Chiara Bassi\",\"@id\":\"https:\\\/\\\/perlagesuite.com\\\/#\\\/schema\\\/person\\\/81b257517a1007c1a823318ac86c6013\"},\"headline\":\"Milano Wine Week 2021: conferenza stampa super!\",\"datePublished\":\"2021-07-10T20:42:20+00:00\",\"dateModified\":\"2021-07-18T21:30:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/perlagesuite.com\\\/milano-wine-week-2021-conferenza-stampa-super\\\/\"},\"wordCount\":1773,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/perlagesuite.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/perlagesuite.com\\\/milano-wine-week-2021-conferenza-stampa-super\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/perlagesuite.com\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/milano-wine-week-2021-conferenza-stampa.jpg\",\"articleSection\":[\"Eventi, Fiere & Manifestazioni\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/perlagesuite.com\\\/milano-wine-week-2021-conferenza-stampa-super\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/perlagesuite.com\\\/milano-wine-week-2021-conferenza-stampa-super\\\/\",\"url\":\"https:\\\/\\\/perlagesuite.com\\\/milano-wine-week-2021-conferenza-stampa-super\\\/\",\"name\":\"Milano Wine Week 2021: conferenza stampa super! 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