Wine Marketing

It is almost two o'clock in the morning and a fabulous breeze comes in through the door and caresses my cheeks. It feels really good. And since I love writing at night, this really is the perfect time to share with you some passages from Francesco Galvani's new book...

On this sunny Sunday I want to point out to you the call for contributions of the CMO wine 2022 that, if you are a wine cellar or a consortium, may be of interest to you. With this article I want to explain in simple terms the call for contributions, which you can find on the website of the...

Ukraine Russia: a situation I think for many unimaginable in 2022 that must be strongly condemned. Beyond one's 'sympathies', invading a sovereign state is unacceptable and illegal, no matter what pretext Putin chooses to use. Given that I...

Wine Searcher (or winesearcher) is the online wine search engine that, thanks to its daily news and wine encyclopaedia service, has managed to establish itself as a point of reference for wine professionals, sommeliers and winelovers. Wine Searcher has a...

When I realised that the Coronavirus would last more than a few months and impact my working life in a major way, I decided to take the bull by the horns and enrol in university. Since I'm not around as much as I used to be I have a lot of...

It was October 2014, at the National Research Centre in Bologna. With Fabrizio, my closest friend and partner, we were taking a Social Marketing course. I had just registered the domain of my first wine blog, cavatappi.org, and did not even suspect...

Today I present my collaboration with Wine Monitor, the Nomisma Observatory on the wine market, created and conceived to support companies, consortia and institutions of the Italian wine industry in understanding the dynamics of the market, both in...

I was talking to my dad earlier about Instagram... and he asked me 'How can I see photos on Instagram without being a member?' Yikes! But do you know I never thought of that? Actually how to see photos on instagram without being registered is a...

Yesterday I was a guest at an 'unusual vertical' of Villa Crespia's Franciacorta Millè and first of all I would like to thank Michela Muratori for the invitation and wish her a happy tummy! The cut that comes naturally to me for this article is....

There is a story of love, passion, cities, art and beating hearts that, in between preparing the articles for this Vinitaly 2018, I have decided to tell you. This story features the people of Abruzzo and takes place between Pescara and Città...

On this Sunday there are several things I want to talk to you about... and I definitely didn't think I would write this article dedicated to 'Quality or Quantity'... but it's actually something I've had inside me for a long, long time and I often talk about it even with my dad and...

Not only on Valentine's Day, but every day is right for writing a heartfelt dedication on the bottle with the beautiful Perpetua pencil. A great little gesture to steal a smile from someone you love... perhaps while uncorking the very bottle of wine you gave them!

Wine Marketing: Advertising is that Quid you give to your wine to sell more bottles, more often, and after raising prices. Does that sound incredible? Coca Cola Docet!

I have just come back from a Digital Marketing course held by Gianluca Diegoli for Registro IT, which I attended thanks to my hosting provider Native Italy... and I really feel like writing an article on wine marketing, or rather Wine Marketing... even if...

How to sell Italian wine in China is a topic that is very close to my heart, especially after Vinitaly 2016 and Jack Ma's promises to Matteo Renzi... and the latest wine-themed website I have created: TASTEvie.com that helps Italian producers sell their...

It is a little past midnight on a beautiful sunny Sunday where, for a change, I have been working all day! But before I fall asleep, I want to tell you about a lovely family that produces wines that are able to tell the story of my land...

In this article I will give you the first most important wine marketing strategy to increase sales. My aim is to make you see things from a different point of view than yours, an external one, to make you realise how much an aspect that you may consider marginal...

SEO is dead. Defunct. As outdated as that plaid lumberjack shirt in your wardrobe... or those wedges you were so desperate to buy. Flee like the plague when you hear about selling 'SEO services'... or read this article and...

In this guide you will discover techniques and strategies unknown to most wine sellers. Basically you will learn 2 fundamental tricks to effectively improve the way you sell wine. I will soon publish a comprehensive...

"I'm going to make him an offer he can't refuse" Vito Corleone, the Godfather" I recently read an article on intravino.com (EnoMagazine which I really, really like... and I sincerely thank those who edit it for the beautiful work they do!) that gave me many insights...

In this guide I will reveal how to sell your wine in China based on market research by Daxue Research. Italian wine in China is an important reality and you too can be a protagonist in this market! I would like to say that this is the longest guide ...