It is almost two o'clock in the morning and a fabulous breeze comes in through the door and caresses my cheeks. It feels really good. And because I love...
Influencer marketing: let's expose the hoax!
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Wine Marketing
CMO wine 2022 - contributions by the Emilia-Romagna Region
On this sunny Sunday, I would like to point out the call for contributions of the CMO wine 2022 that, if you are a wine cellar or consortium,...
Ukraine Russia: what will change for wine?
Ukraine Russia: a situation I believe for many unimaginable in 2022 that must be strongly condemned. Beyond everyone's 'sympathies',...
Wine Searcher: the wine search engine
Wine Searcher (or winesearcher) is the online wine search engine that, thanks to its daily news and wine encyclopaedia service, is...
Distance learning: what will be left after the Coronavirus?
When I realised that the Coronavirus would last for more than a few months and would impact my working life in a major way, I decided...
Instagram: is 2019 the end of the (wine) influencer?
It was October 2014, at the National Research Centre in Bologna. With Fabrizio, my closest friend and partner, we were taking a course...
Live from Düsseldorf, we talk about the wine market in Germany
Today I am presenting my collaboration with Wine Monitor, the Nomisma Observatory on the wine market, created and designed to support businesses,...
Instagram: how much does a wine influencer cost? Does it really make sense for your business?
I was talking to my dad earlier about Instagram... and he asked me 'How can I see photos on Instagram without being a member?'....
Wine Marketing: packaging and perceived value, reflection on the Villa Crespia Millé
Yesterday I was a guest at an 'unusual vertical' of Villa Crespia's Franciacorta Millè and first of all I want to thank Michela Muratori for...
Communicating Abruzzo wine: backstage between characters, art, land and history
There is a story of love, passion, cities, art and beating hearts that, in between preparing the articles for this Vinitaly 2018,...
Quality or Quantity? In the end, it's all about culture and mentality.
On this Sunday there are several things I want to talk to you about... and I definitely wasn't planning to write this article dedicated to 'Quality or...
Valentine's Day 2018: Dedicate a bottle of wine to someone you love
Not only on Valentine's Day, but every day is right for writing a heartfelt dedication on the bottle with the beautiful Perpetua pencil. A great little gesture to steal a smile from someone you love... perhaps while uncorking the very bottle of wine you gave them!
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