Wine Marketing - Essential Book for Exporting Italian Wine

Thanks to my collaboration with Nomisma Wine Monitor I am happy to present you on my blog a ESSENTIAL WINE MARKETING BOOK FOR EVERY WINE MARKETER. An easy-to-consult yet very precise and detailed book that provides an absolutely fundamental focus for wineries and companies that want to export their wines to the world. Technical data sheets and tables accompany the information, but the real added value is thelist with over 1000 contacts (telephone, e-mail, web and physical address) of wholesalers and importers in the European and Anglo-Saxon markets that you can start using immediately with your sales people and for your newsletter campaigns.

I hope from the bottom of my heart that this book will help you break through with your wines in the world! 😎

Cheers ❤

Chiara

Focus 10 foreign markets: United States, United Kingdom, Germany, China, Canada, Japan, Switzerland, Russia, Sweden and Brazil

Wine Monitor is Nomisma's observatory on the wine market, created and designed to support companies, consortia and institutions in the Italian wine industry in understanding market dynamics, both nationally and globally. Wine Monitor is the first platform that brings together all the data and information on the world of wine, integrating services to support companies' business strategies. Through economic and financial analysis, market intelligence and consumer insight, Wine Monitor provides producers with the right tools for implementing the most appropriate sales and marketing strategies to address the changes taking place in the markets.

Nomisma, a company for economic studies, was founded in Bologna in 1981 in the form of a public limited company, on the initiative of Nerio Nesi e Francesco Bignardithen chairman and general manager of BNL. The two promoters obtained the support of major Italian and some international banks and entrusted the coordination of the research activity to Romano Prodiprofessor of economics and industrial policy at the University of Bologna.
Over the years, several distinguished academics and economists have taken turns in the role of coordinating the research and consultancy activities, giving continuous impetus to the life of the company. Among them were Patrizio Bianchi, Sebastiano Brusco, Nicola Cacace, Alberto Clò, Paolo De Castro, Fabio Gobbo, Gian Maria Gros Pietro, Gianni Lorenzoni, Alberto Quadro Curzio, Luigi Prosperetti, Gualtiero Tamburini.
More than 30 years after its birth, with the support of the more than 70 shareholders who now invest in the company and thanks to the daily work of more than 50 professionals, Nomisma confirms and reinforces with commitment and investment its historical role as an observer and interpreter of the dynamics of the real economy sectors. In ancient Greek, the word nomisma indicates the 'real value of things'. It is precisely by drawing inspiration from the root of its name that Nomisma, for over 30 years, has established itself as a leading player in the market for economic studies and consultancy on real economy issues, offering ideas, numbers and methods.