Wine Marketing - Essential Book for Exporting Italian Wine

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  • Scenarios, international markets and competitiveness of Italian wine
  • Essential tables and graphs to understand consumption trends and consumer types for each foreign market
  • All contact details (address, telephone, e-mail, website, area of activity) of more than 1000 European and American importers and distributors by Nomisma SpA - Wine Monitor
  • Edition updated April 2018
  • ONLY 50 € PER COPY
  • You can book this book on Perlage Suite, while payment receipt and shipping are the sole responsibility of the publisher. RESERVE YOUR COPY NOW AT NO EXTRA COST BY COMPLETING THE PURCHASE PROCEDURE, WE WILL CONTACT YOU WITHIN 24 HOURS FOR SHIPMENT AND PAYMENT BY CREDIT CARD OR BANK TRANSFER. SHIPMENT WITHIN 1 WEEK AFTER RECEIPT OF PAYMENT.

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Description

Thanks to my collaboration with Nomisma Wine Monitor I am happy to present you on my blog a ESSENTIAL WINE MARKETING BOOK FOR EVERY WINE MARKETER. An easy-to-consult yet very precise and detailed book that provides an absolutely fundamental focus for wineries and companies that want to export their wines to the world. Technical data sheets and tables accompany the information, but the real added value is thelist with over 1000 contacts (telephone, e-mail, web and physical address) of wholesalers and importers in the European and Anglo-Saxon markets that you can start using immediately with your sales people and for your newsletter campaigns.

I hope from the bottom of my heart that this book will help you break through with your wines in the world! 😎

Cheers ❤

Chiara


 

Wine Marketing, Index:

  1. World wine market scenario and the role of Italy: wine production in the world, wine consumption in the world, international trade, Italian exports, new consumption trends in the domestic market
  2. Focus 10 foreign marketssocio-economic framework, wine consumption and sales, wine and Italian wine imports, consumer profiler, data sheet (United States, United Kingdom, Germany, China, Canada, Japan, Switzerland, Russia, Sweden and Brazil)
  3. The prospects of Italian wine through the stories and opinions of three success storiesFrescobaldi, Ferrari and Santa Margherita.
  4. Contact details of more than 1000 wine wholesalers, distributors and importers in Europe and the United States (United States; Europe - Austria, Belgium, Bulgaria, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Gibraltar, Great Britain, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Monaco, Romania, Russia, Slovakia, Spain, Sweden, Switzerland)

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by Nomisma Wine Monitor: Denis Pantini, Emanuele Di Faustino, Stefano Baldi, Evita Gandini, Leonardo Asioli, Luigi Riciniello

and with the contributions by Lamberto Frescobaldi, Matteo Lunelli and Ettore Nicoletto.

Focus 10 foreign markets: United States, United Kingdom, Germany, China, Canada, Japan, Switzerland, Russia, Sweden and Brazil

  • Evolution of market shares and average prices of the main exporters 98% 98%
  • Trend of Italian Wine Imports 90% 90%
  • World Wine Import Trends 90% 90%
  • Wine sales trends by type 90% 90%
  • Trend in per capita consumption 80% 80%
  • Taxation and duties on wine 98% 98%
  • Consumer Profiler 98% 98%
  • List, numbers and data of the main trade fairs 80% 80%
  • Distribution channels for wine sales 90% 90%

Wine Monitor is Nomisma's observatory on the wine market, created and designed to support companies, consortia and institutions in the Italian wine industry in understanding market dynamics, both nationally and globally. Wine Monitor is the first platform that brings together all the data and information on the world of wine, integrating services to support companies' business strategies. Through economic and financial analysis, market intelligence and consumer insight, Wine Monitor provides producers with the right tools for implementing the most appropriate sales and marketing strategies to address the changes taking place in the markets.


Nomisma, a company for economic studies, was founded in Bologna in 1981 in the form of a public limited company, on the initiative of Nerio Nesi e Francesco Bignardithen chairman and general manager of BNL. The two promoters obtained the support of major Italian and some international banks and entrusted the coordination of the research activity to Romano Prodiprofessor of economics and industrial policy at the University of Bologna.
Over the years, several distinguished academics and economists have taken turns in the role of coordinating the research and consultancy activities, giving continuous impetus to the life of the company. Among them were Patrizio Bianchi, Sebastiano Brusco, Nicola Cacace, Alberto Clò, Paolo De Castro, Fabio Gobbo, Gian Maria Gros Pietro, Gianni Lorenzoni, Alberto Quadro Curzio, Luigi Prosperetti, Gualtiero Tamburini.
More than 30 years after its birth, with the support of the more than 70 shareholders who now invest in the company and thanks to the daily work of more than 50 professionals, Nomisma confirms and reinforces with commitment and investment its historical role as an observer and interpreter of the dynamics of the real economy sectors. In ancient Greek, the word nomisma indicates the 'real value of things'. It is precisely by drawing inspiration from the root of its name that Nomisma, for over 30 years, has established itself as a leading player in the market for economic studies and consultancy on real economy issues, offering ideas, numbers and methods.

1 review for Wine Marketing – Libro Essenziale per l’Export del vino italiano

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  1. Verified reviewVerified review - view originalExternal link

    Good evening.
    Sorry, but I did not receive the book.
    Perhaps I made a mistake when filling in the form.
    I thank you and await your reply.

    (0) (0)
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