Wine Marketing
A topic I like to talk about - with an ironic and sometimes a bit polemical air - is the world of wine marketing and of the influencer marketing. I am the first to be considered a wine influencer and I am called and paid to participate in winemaking events to promote the territory, so I talk about it from both "factions". On the one hand I help the wineries to extricate themselves from the complex world of cheaters, scammers, jugglers, acrobats where real, serious and professional wine influencers also work, on the other I tell the limits of the same companies that call us to invite them not only to make more selection , but also to enhance our splendid work.
Becoming a Sommelier at 40: do you want to change jobs?
The issue of job satisfaction is particularly topical in our home: my husband and I talk about it very often. And together with this we discuss meritocracy, beautiful women who are aware of it and lickers of various sizes. So many times we talk about change ...
Instagram: the 2019 is the end of (wine) influencers?
It was October 2014, at the National Research Center in Bologna. With Fabrizio, my dearest friend and my partner, we were following a Social Marketing course. I had just registered the domain of my first wine blog, cavatappi.org, and I didn't even suspect ...
Live from Düsseldorf, we talk about the wine market in Germany
Today I present to you my collaboration with Wine Monitor, the Nomisma Observatory on the wine market, born and designed to support companies, consortia and institutions of the Italian wine industry in understanding market dynamics, both at ...
Instagram: how much does a wine influencer cost? Does it really make sense for your business?
First I was talking to my Instagram dad ... and he asked me "How can I see photos on Instagram without being registered?". Cabbage! But do you know I never thought about it? In fact, like seeing photos on instagram without being registered is a ...
Wine Marketing: packaging and perceived value, reflection on the Millè di Villa Crespia
Yesterday I was a guest at an "unusual vertical" of Franciacorta Millè of Villa Crespia and first of all I want to thank Michela Muratori for the invitation and wish her best on her beautiful belly! The cut that comes out naturally for this article is ...
Communicating Abruzzo wine: backstage between characters, art, land and history
There is a story made of love, passion, city, art and hearts that beat that, between a preparation and the other of the articles of this Vinitaly 2018, I decided to tell you. This story has as its protagonist the people of Abruzzo and takes place between Pescara and Città ...
Quality or Quantity? In the end it is only a question of culture and mentality.
On this Sunday there are several things I want to talk about ... and I didn't think at all to write this article about "Quality or Quantity" ... but in reality it's something I have had inside me for a long, long time. I also often talk to my dad and ...
Valentine's Day 2018: Give a bottle of wine to those you love
Not only on Valentine's Day, but every day is right to write on the bottle a dedication made with the heart with the beautiful Perpetua pencil. A great little gesture to steal a smile from those you love… maybe while uncorking the bottle of wine you gave them!
The 6 rules of Wine Marketing: how to communicate wine with the Coca Cola Effect
Wine Marketing: Advertising is the Quid that you give your wine to sell more bottles, more often and after raising prices. Does it seem unbelievable? Coca Cola Docet!
Wine Marketing: Famous Chinese actress signs Tenuta Pianirossi's Italian wine - winning choice or not?
I just got back from a Digital Marketing course held by Gianluca Diegoli for IT Registry which I attended thanks to my hosting provider Native Italy ... and I really want to write an article on wine marketing, indeed on Wine Marketing ... though...
The 3 pillars of visibility: Hosting, WordPress, Content… effective!
Today I want to talk to you about the 3 pillars of visibility and quality that will allow you to achieve all your goals (and guess what, it's not willpower!). For once, in short, we will leave food and wine aside, also because I remind you that ...
China special: trends, fashion and consumption of Italian wine
How to sell Italian wine in China is a topic that is very close to my heart, especially after Vinitaly 2016 and the promises of Jack Ma to Matteo Renzi ... and the last website I created on wine: TASTEvie.com which helps Italian producers to sell their ...
From the new website to artist labels, the new image of the TreRè family
It's been a while since midnight on a beautiful sunny Sunday where, for a change, I worked all day! But before I fall asleep, I want to tell you about a lovely family that produces wines that are capable of telling the story of my land ...
How to sell wine: the first product strategy to increase sales
In this article I will give you the first most important wine marketing strategy to increase sales. My goal is to make you see things from a different point of view than yours, outside, to make you understand how much an aspect you can consider marginal ...
Is SEO Dead? How to position your website in Google's top 20.
SEO is dead. Defunct. Overtaken like the lumberjack checkered shirt you have in your closet ... or like those wedges you were so damned to buy. Escape like the plague when you hear about selling "SEO services" ... or read this article and ...
Communicating wine: definitive guide to stop selling (and start earning)
In this guide you will discover techniques and strategies unknown to most of those who sell you the art of communicating wine. Basically you will learn 2 fundamental tricks to effectively improve your way of selling wine. Soon I will publish a very complete ...
Wine e-commerce: why the Fiorenzo Sartore winemaker is wrong.
[Tweet "" I will make him an offer that he cannot refuse "Vito Corleone, the Godfather"] I recently read an article on intravino.com (EnoMagazine that I really like very much ... and I sincerely thank those who take care of it for the beautiful work done!) which gave me many ...
How to sell wine in China?
In this guide I will reveal how to sell your wine in China starting from the market surveys of Daxue Research. Italian wine in China is an important reality and you too can be the protagonist of this market! I want to say that this is the longest guide ...
Book "Sommelier: the Illustrated Manual" Ed. 2021
All my notes on wine and food in one book.
€ 36,00 VAT included!
Available (orderable)
COMPLIMENTARY, only for those who buy my book on this blog, a copy of the First Collector's Edition of my Sparkling Wine Guide "500 Bubbles in 500", cover price € 25,30. [While stocks last]
