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Wine Marketing

A topic I like to talk about - with an ironic and sometimes a bit polemical air - is the world of wine marketing and of the influencer marketing. I am the first to be considered a wine influencer and I am called and paid to participate in winemaking events to promote the territory, so I talk about it from both "factions". On the one hand I help the wineries to extricate themselves from the complex world of cheaters, scammers, jugglers, acrobats where real, serious and professional wine influencers also work, on the other I tell the limits of the same companies that call us to invite them not only to make more selection , but also to enhance our splendid work.

Ukraine Russia: what will change for wine?

Ukraine Russia: a situation I believe for many unimaginable in 2022 that must be strongly condemned. Regardless of everyone's "sympathies", invading a sovereign state is unacceptable and illegal, regardless of the pretext Putin chooses to use. Since I ...

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Wine Searcher: the wine search engine

Wine Searcher: the wine search engine

Wine Searcher (or winesearcher) is the online wine search engine which, thanks to daily news and the wine encyclopedia service, has managed to establish itself as a reference point for sector operators, sommeliers and winelovers. Wine Searcher has a ...

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Distance learning: after the Coronavirus what will remain?

Distance learning: after the Coronavirus what will remain?

When I realized that the Coronavirus would last more than a few months and impact my working life in an important way, I decided to take the bull by the horns and enroll in university. Since I'm not always around like I used to, I have a lot ...

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Instagram: the 2019 is the end of (wine) influencers?

Instagram: the 2019 is the end of (wine) influencers?

It was October 2014, at the National Research Center in Bologna. With Fabrizio, my dearest friend and my partner, we were following a Social Marketing course. I had just registered the domain of my first wine blog, cavatappi.org, and I didn't even suspect ...

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Valentine's Day 2018: Give a bottle of wine to those you love

Valentine's Day 2018: Give a bottle of wine to those you love

Not only on Valentine's Day, but every day is right to write on the bottle a dedication made with the heart with the beautiful Perpetua pencil. A great little gesture to steal a smile from those you love… maybe while uncorking the bottle of wine you gave them!

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China special: trends, fashion and consumption of Italian wine

China special: trends, fashion and consumption of Italian wine

How to sell Italian wine in China is a topic that is very close to my heart, especially after Vinitaly 2016 and the promises of Jack Ma to Matteo Renzi ... and the last website I created on wine: TASTEvie.com which helps Italian producers to sell their ...

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How to sell wine: the first product strategy to increase sales

How to sell wine: the first product strategy to increase sales

In this article I will give you the first most important wine marketing strategy to increase sales. My goal is to make you see things from a different point of view than yours, outside, to make you understand how much an aspect you can consider marginal ...

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Wine e-commerce: why the Fiorenzo Sartore winemaker is wrong.

Wine e-commerce: why the Fiorenzo Sartore winemaker is wrong.

[Tweet "" I will make him an offer that he cannot refuse "Vito Corleone, the Godfather"] I recently read an article on intravino.com (EnoMagazine that I really like very much ... and I sincerely thank those who take care of it for the beautiful work done!) which gave me many ...

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How to sell wine in China?

How to sell wine in China?

In this guide I will reveal how to sell your wine in China starting from the market surveys of Daxue Research. Italian wine in China is an important reality and you too can be the protagonist of this market! I want to say that this is the longest guide ...

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On sale!

Book "Sommelier: the Illustrated Manual" Ed. 2021

All my notes on wine and food in one book.

(110 customer reviews)

 36,00 -  49,90 VAT included!

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COMPLIMENTARY, only for those who buy my book on this blog, a copy of the First Collector's Edition of my Sparkling Wine Guide "500 Bubbles in 500", cover price € 25,30. [While stocks last]

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